- Contribute to marketing research planning and provide recommendations for appropriate research to meet Marketing Franchise objectives (future product development, brand tracker, market sizing, commercial targeting etc)
- Challenge positively internal research demands to ensure their fit with company strategy.
- Identify the best methodological approach and most adapted partner to meet the objectives of the research
- Manage relationships with internal customers and partners and secure that research objectives are met.
- When relevant proactively run secondary market research and leverage internal data sources to positively challenge/complement third parties market research results.
- Own research results and take them an extra mile further to issue recommendations that are actionable.
- Lead research results communication to key stakeholders involved in the decision making process (Marketing community, partner functions and upper management).
- Support Marketing Franchises integrating market research results in brand/product strategies and roll-out results to key countries to drive operational excellence.
- Support Regions and Subsidiaries from a methodological standpoint with studies they run on their own.
- Master degree or higher in business, a scientific background is a plus (5 years of higher education in science and/or business)
- Minimum 5 years of experience in international market research/ consulting/ strategic marketing either on the supplier or client side with a strong quantitative experience.
- Strategic thinker with experience in providing recommendation to top management.
- Self-starter with intellectual curiosity, comfort with a certain level ambiguity, and a passion for leveraging insights to drive impactful decisions.
- Strong leadership skills to convince, persuade, obtain an audience adhesion
- Analytical and synthetic mindset; you have the ability to understand technically complex subjects and to produce simplified analysis
- Good communication and presentation skills and ability to deliver complex information into a simplified manner for different audiences (from marketing community to EXCOM members)
- Business-oriented, with a delivery & service mindset
- Experience working with multi-disciplinary teams; Team spirit
- Knowledge of methodological tools for analyses linked to a true business-oriented mindset
- Fluent in English
- You are used to principles of B2B marketing
- Knowledge of the In Vitro Diagnostics market for infectious diseases is a plus
- International experience is a plus
- Occasional travels (France and abroad)
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Market Research Manager - Marcy l'Etoile, France - bioMérieux
Description
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Our Global Marketing department is looking for a Market Research Manager, under a permanent contract, to join the Global Strategic Market Insights team (team of 9 members).
Our role is to support the definition and implementation of bioMerieux Clinical unit franchises' strategies by providing market research, analysis/data/insights on bioMerieux activity and its broader market to inform/recommend strategic decisions on both Marketing/Commercial execution and future Portfolio.
What will be your mission at bioMerieux?
As a Market Research manager, you will lead qualitative and quantitative market research, extract and leverage insights that will be translated into clear recommendation to drive strategic business decisions, inform future portfolio, and guide commercial execution.
Who are you?
Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment.
Our internal mobility policy offers numerous opportunities for each of our employees to blossom throughout their career, while respecting each employee's individual talents as well as their personal and professional development.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
