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    marketing manager, poland - Paris, France - Caudalie

    Caudalie
    Caudalie Paris, France

    il y a 6 minutes

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    Description

    MARKETING MANAGER, POLAND

    Were looking for a talented Marketing Manager for Caudalie Poland.

    You will play a key role to drive the marketing strategy and execution of multiple distribution channels: wholesale (Douglas, pharmacies), e-retail, caudalie.

    You will be responsible for developing the brand awareness, ensuring the brand positioning, and developing the business by collaborating closely with cross-functional teams.

    Key Responsibilities

    Elaborate marketing, media & promotional campaign plans for the Polish market and ensure their perfect execution;

  • Coordinate local adaptation and execution of global marketing operations ;
  • Adapt and translate content of global sales & communication tools (POSM, training, caudalie, social media);
  • Outline & execute media campaigns (online & offline) directly with media partners and with the Head of Media Europe.
  • Secure local implementation of 360° activations: merchandising, media, in-store & digital animation, education, sampling, incentives, e-commerce & partnerships as per calendar;
  • Help to set accurate forecasts , monitor and communicate after-launch results to improve short and long-term forecast accuracy;
  • Manage and implement the assigned marketing budget.

    • Create a strong alliance with the sales team to ensure that they have the marketing tools needed to successfully push sales.

  • Organize marketing presentations for key accounts & retailers, commercial cycles and seminars;
  • Create in-store animations and elevate in-store events and experience (consumer events, boutique events, trade shows, );
  • Collect and compile market trends and share best practices;
  • Gather sell-out data for market feedback;
  • Spend at least 3 days per month with the sales team in the field to assess the situation and gather insights

    • Your Profile

  • Professional experience in similar positions.
  • Experience in the cosmetics industry is mandatory; a good experience in trade marketing, media and digital is required.
  • Knows how beauty businesses work; knows the competition, affinity with the beauty category in a selective/retail/pharmacy environment
  • Strong interpersonal and relationship skills
  • Passionate and talented profile with an entrepreneurial spirit
  • Organized and multitasking abilities in a complex environment
  • Polish & English is mandatory, French is an advantage
  • Creative and dynamic mindset, with a strong attention to details
  • Educated to a degree level

    • Additional Information

  • Reporting to: Country Manager and Trade Marketing Director Europe
  • Based in: Warsaw
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