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    Responsable Traffic Acquisition International H/F - Paris, France - Michael Page

    Michael Page
    Michael Page Paris, France

    il y a 4 jours

    Michael Page background
    Description

    Missions :

    Trafic avec l'aide d'un Traffic Manager :

    • Gérer les investissements entre les différents leviers en fonction des performances et des objectifs de revenus,
    • Coordonner tous les leviers d'acquisition : SEA, social ads, trafic email, retargeting, affiliés, display,
    • Mesurer l'efficacité et optimisez les performances des campagnes pour augmenter les revenus et le ROAS,
    • Piloter de manière proactive nos partenaires tiers (agences médias).



    SE - vous encadrez la Responsable SEO :

    • Optimiser les performances SEO dans le cadre de notre migration Shopify,
    • Développer le trafic SEO et la notoriété de nos marques sur les moteurs de recherche en mettant en oeuvre des stratégies de contenu, techniques et netlinking ; challenger les recommandations techniques de l'agence.



    Web analyses - vous encadrez la Web Analyst :

    • Fiabiliser tous les rapports business récurrents existants ; s'assurer de l'implémentation et l'optimisation des tags,
    • Optimiser la collecte des cookies (AB tests, suivi des performances) ; poursuivre le développement des rapports de notre outil d'analytiques (PIwik).



    Management :

    • Gérer une équipe de 3 spécialistes : SEO Manager, Trafic Manager et un Web Analyst ; les prestataires externes : Agences SEA et SEO, plateformes d'affiliation, partenaires de tag management et d'analytique.
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