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    alternance/apprenticeship global marketing - Paris, France - coty

    coty
    coty Paris, France

    il y a 3 jours

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    Description

    GLOBAL MARKETING – DIGITAL CONTENT MANAGER ASSISTANT LANCASTER (SKINCARE)

    12-MONTH APPRENTICESHIP STARTING ON SEPTEMBER 2024

    Join Lancaster team for a unique role within a brand that is re-inventing in a fast-growing skincare market We will onboard you on our extraordinary luxury journey towards a brand new identity: focused on high-science pioneering innovations.

    You'll get to work in a diverse and environment with a team who is passionate about the product they do and know how to have some fun along the way.

    MISSION AND RESPONSIBILITIES

    Under the management of the Digital Director on the Luxury Skincare segment, sitting withing the brands' Global Marketing & Digital teams and partnering with the Global e-Commerce team, this role will work specifically on the planning, activation and auditing of all relevant new content creation for Lancaster & Orveda across all COTY's authorised retail offline and online channels. The role is also responsible for maintaining the catalogue of existing content, managing the evergreen brands and products presence online and across retailer social channels more specifically.

    KEY RESPONSIBILITIES:

    1. The role itself requires proactivity, confidence and autonomy to own projects end-to-end. Engaging with local, global team members and external partners, you will be responsible for delivering excellent execution of new product and KCPs business content & activation tool kits.
    2. Under the main supervision of the Luxury Skincare Digital brand teams, and working hand-in-hand with global Marketing and eCommerce teams, you will be responsible for the local adaptation of global digital toolkits, including (but not limited to) product imagery, SEO copy, brand campaign imagery, social assets etc. You will be responsible for maintaining the local asset management database, ensuring all content is readily available for any in/external stakeholders.
    3. Working with all local and global brand teams, you will be required to fully understand brand priorities and guidelines and use this information to participate to the planning, design and production of relevant new product launches/KCPs (Christmas, Father's Day, Black Friday, Valentines, Mother's Day) content material.
    4. You will support local marketing/digital teams for content consolidation/adaptation/optimization at market level, acknowledging their potential specific needs and guiding them to customization while protecting brand equity and guidelines.
    5. You will work with local and global creative agencies to produce local content and work with several service agencies to support across delivering the online fundamentals such as ratings and reviews and content accuracy.
    6. You will be responsible for keeping a constant eye on both COTY and competitor (and not limited to beauty) content activation, capturing prominent executions that we can learn from/use as leverage for future Luxury Skincare executions. Sharing any BIC execution with relevant stakeholders (brand/content/global/go-to-market teams) and constantly highlighting where we can be learning from. A sense of curiosity and passion are essential to ensure you are bringing the best of our brands to our customers.
    7. Elevation of the role could include integrating with brand and other functions to brainstorm how to make the brand and KCP launches even bigger – when the toolkits are not sufficient, brainstorming what more could we create or do to elevate the customer's experience of the product or brand and working with agencies and global teams to develop the necessary content.

    YOU ARE A COTY FIT

    1. Passion for brands and beauty and the job – an appreciation for brand equity, brand stories and the customer who shops and the user who wears their products.
    2. Confidence in communicating both in-person and virtually. Excellent written and verbal communication skills and ability to build strong working relationships internally and externally with the retail partners and agencies.
    3. Excellent execution/eye for detail– able to work methodically and focused whilst remaining flexible and proactive.
    4. Excellent organization – the candidate is required to be proficient at multitasking.
    5. Ability to work autonomously, often with little guidance and tools - uses initiative and able to own and lead your own agenda and diary.
    6. Exceptional "soft skills" – a strong team player with the ability to effectively review, listen, contribute, and influence. You are positive, energetic, dynamic and a creative thinker wanting to develop yourself and the business.
    7. Excellent PowerPoint and Excel skills

    BENEFITS

    • A salary that matches your knowledge and experience
    • Meal vouchers
    • 50% transportation refund
    • Access to the COTY shop with preferential rates on COTY products

    ABOUT COTY

    Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self.

    For additional information about Coty Inc., please visit

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