- Définition de la stratégie marketing et gestion d'un budget annuel de 500k€
- Définition des campagnes, des visuels, des wordings en lien avec notre équipe créative (graphiste, motion et vidéo)
- Mise en place et suivi de campagnes digitales (Meta, Google, Apple, TikTok, etc.)
- Mise en place d'une stratégie SEO et d'affiliation avec des partenaires
- Animation de nos canaux de communication (Instagram, Linkedin, Newsletter...)
- Expérience de 3 ans minimum en Growth Manager d'une application mobile (application avec modèle d'abonnement idéalement)
- Maîtrise des outils de gestion de campagnes publicitaires (Google Ads, Meta Ads, Apple Ads, etc.)
- Capacité d'analyse des données et à prendre des décisions basées sur les insights et KPIs
- Excellente compréhension des mécanismes de conversion et d'optimisation des campagnes
- Esprit créatif et innovant pour développer des campagnes originales et efficaces
- Rémunération en fonction du profil (40k€-60k€)
- Mutuelle prise en charge à 100%
- Tickets restaurant
- Travail hybride
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Growth Manager - Marseille, France - MindDay - App bien-être & thérapie
Description
MindDay est une startup créée en 2021 qui a pour mission de promouvoir la santé mentale et de démocratiser les psychothérapies.
Grâce à son application mobile et sa méthode d'auto-thérapie, téléchargée plus de fois, près de personnes sont accompagnées quotidiennement vers le mieux être.
Dans le cadre de son développement MindDay est à la recherche de son Growth Manager.
Vos missions
En tant que Growth Manager, vous êtes en charge du développement de l'application et de l'acquisition de nouveaux utilisateurs B2C.
Vos leviers sont :