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Neuilly-sur-Seine

    Alternance - Chef de Produit Trade Marketing France H/F - Neuilly-sur-Seine, France - Uriage

    Uriage
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    Apprentis
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    Description du poste

    Intitulé du poste

    Alternance - Chef de Produit Trade Marketing France H/F

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    Apprentis

    Description de la mission

    Au sein de notre BU France, vous intégrerez le département Marketing Opérationnel France en tant que Chef de Produit Trade Marketing France. Directement rattachée à la Responsable Marketing Opérationnel France, vous travaillerez sur lexpansion de la visibilité et de la notoriété de la marque Uriage, tant en BtoB quen BtoC.

    Vous aurez pour principales missions :

    1) TRADE MARKETING

    Soutien dans la mise en place d'opérations marketing par clients (GMS, groupements, grossistes)

    Réalisation des outils marketing pour les pharmacies VIP (théâtralisation, opérations consommateurs)

    Réalisation des supports de présentations et des planogrammes par client

    Participation à la préparation des salons clients

    Travail en étroite collaboration avec l'équipe commerciale France (KAM, DNV, DR, ADV)

    2) MARKETING OPERATIONNEL

    Participation à la construction du plan marketing France

    Support au déploiement des campagnes point de vente (coverings, écrans, insertions presse, cadeaux contre achat, newsletters, )

    Participation à la réalisation des outils pour la force de vente (argumentaires, aides à la vente)

    Développement des PLV spécifiques France (stop-rayons, présentoirs, affichettes, )

    Participation à lorganisation des séminaires nationaux et régionaux

    3) KPI & ANALYSES

    Reporting ventes SI/SO mensuels

    Bilans des opérations trade-marketing nationales

    Etudes de marché qualitatives et quantitatives

    Veille concurrentielle

    Profil

    De formation supérieure scientifique (BAC+4/+5)vous avez une appétence particulière pour l'univers de la dermo-cosmétique.

    Vous êtes particulièrement organisé(e), rigoureux(se), motivé(e). Vous êtes reconnu(e) pour votre esprit danalyse, savez synthétiser des problématiques et êtes force de proposition. Votre proactivité et capacité à travailler en équipe seront des atouts certains pour réussir à ce poste.

    Nous recherchons un/une alternant pour septembre 2024.

    Vous vous reconnaissez dans ce poste et souhaitez intégrer une équipe et une entreprise en plein essor ? Alors n'hésitez plus et rejoignez-nous

    *


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