Emplois
>
Paris

    Head of Marketing France - Paris, France - Beam Suntory

    Beam Suntory
    Beam Suntory Paris, France

    il y a 1 semaine

    Default job background
    Description

    What makes this a great opportunity?


    WHAT MAKES THIS A GREAT OPPORTUNITY?

    • BSI's 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands as those that people truly love. The effective translation of long-term, brand building strategies into actionable, insight-drive local market plans and deployment will be absolutely critical to ensuring our portfolio is embraced by consumers and trade.
    • Opportunity to take ownership in the shaping of the newly formed French Route to Market
    • The chance to influence with Market and Regional impact via working collaboratively with Global Brand Houses and local market strategies
    • A highly cross-functional role, with the opportunity to work with many brands facing a range of different opportunities, across the whole French RTM and with Global Brand Houses and International Region
    • The right candidate will be recognized as a true thought leader and driver of change in the region – an opportunity to add significant value

    OBJECTIVES:

    • Lead the marketing vision of Beam Suntory France by ensuring strategies and programs
    • are effective and synergies are established across brands and channels, following our rigourous brand building and growth planning framework within the region
    • Champion the marketing strategy to deliver against budgeted sales, profit, market share
    • and other key brand performance indicators across relevant categories/segments in France
    • Drive the premium brand agenda in Paris as a key city, and lead the marketing plans across in France
    • Build, lead and motivate the marketing team through coaching, training, and the establishment of superior executional standards
    • Be an active role model on DEI encouraging the team to become active participants
    • Establish a high level of rapport with key stakeholder across the relevant Brand Houses for the delivery of 3 YR Growth Plan, strategic alignment, pipeline innovation, including interventions required for specific brands.
    • Represent France in both the region (International) and Globally to ensure France commands the necessary resources and region focus to achieve its business goals

    Role Responsibilities


    RESPONSIBILITIES :

    >BUILD STRONG BRAND EQUITY FOR OUR PREMIUM & PRESTIGE BRANDS IN FRANCE<

    1. To provide professional leadership, strategic direction and execution ; covering:

    • Brand NDA definition for our Priority Brands (House of Suntory, Maker's Mark, Laphroaig & Bowmore) with linked communication strategy taking into account a constraint environment (Legal)
    • Growth planning strategy and 12Y Plans with GBH- defining long-term strategy for the different brands within the portfolio– including allocations management, product portfolio and innovation pipeline, pricing and promo assessment, activation and advertising.
    • Brand planning- ensure yearly delivery of brand plans, localizing Global strategy to French market and ensuring market needs are considered as part of the Global plan. This will include development of specific product and/or activation concept for the market in collaboration with GBH teams.
    • Drive for "brilliance in execution" with both strategic precision and an obsession for detail that starts with the drink experience and which is amplified through consumer programs that drive talkability and saliency.
    • Strategic BI management against the portfolio of brands to meet short-and-long term objectives.
    • Evaluation and use of consumer research and market information to identify insight necessary to support strategic business decisions
    • Monitoring and analysis of consumer, customer and competitive market dynamics to determine effectiveness of marketing strategies and plans.

    2. Lead strategic Growth Planning in collaboration with the Global Brand Houses and lead the development of the annual marketing plans and monthly operational plans to:

    • Ensure our brands are set for strong equity growth, focusing on premiumization and activating with excellence in the chose demand space
    • Ensure plans meet the requirements for financial year targets e.g., tracking BI, ensuring phasing of activity supports top-line growth and brand equity growth
    • Increase the appeal, awareness and engagement of our brands throughout the full marketing funnel
    • Identify new product and/or channel opportunities in line with Global Brand Houses 12-year strategic brand plans
    • Ensure effective marketing management is in place to deliver key operational processes and procedures including effective forecasting; planning, execution and tracking; budget management
    • Lead marketing input to Quarterly Business Reviews

    3. Provide leadership, competency development (through the Marketing Skills Framework) and strategic management support to the marketing team including:

    • Inspiring, developing and coaching individuals, with focus on marketing competencies and personal development
    • Build & lead the marketing community in BS France to strongly reflect Beam Suntory leadership culture and behaviours
    • Ongoing responsibility for recruiting and training a best-in-industry team

    4. Play an active role in the BS France Leadership Team, shaping the future of the business, ensure the Marketing function collaborates excellently with the Commercial, Supply Chain and Finance Functions, including providing strong support for channel strategies and channel strategies within the budgeting process.

    5. Raise the quality and consistency of execution of our marketing programs to ensure:

    • Excellence at the point of execution
    • Global programs are implemented with relevance to the local market
    • Local regulatory are consistently adhered to
    • Marketing ROI is captured in line with the BI effectiveness guidelines

    Qualifications


    QUALIFICATIONS, SKILLS & EXPERIENCE

    • First role of head of marketing role (3 years minimum) with demonstrated experience of building strong brand equity in high end environment.
    • Brand management High end spirits is a plus.
    • Management experience (5 years min)
    • Strong analytical skills and knowledge of different continuous data sources
    • Ability to perform structured analysis of complex data as it relates to brand direction
    • Proven experience on building luxury or prestige brands
    • Strong P&L and commercial marketing skills
    • Demonstrated personal characteristics to be self-starter, flexible and highly intrinsically
    • Proven team player with strong collaborative approach - to lead, build, drive and inspire

    Additional qualifications desired:

    • International Experience desirable
    • Strong business acumen and analytical
    • Based in Paris
    • Travel may be required
    • Fluent French and English
  • PayFit

    Head of Marketing France

    il y a 4 jours

    PayFit Paris, France

    **Get to know us** · Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you · PayFit is an intuitive cloud-based payroll and e ...

  • Match Group

    Marketing Intern France

    il y a 4 jours

    Match Group Paris, France

    Do you have a passion for youth culture, tech, and innovative marketing? Are you excited about sparking new connections for people? · Say no more, this ad is for you · **Our Mission** · As humans, there are few things more exciting than meeting someone new. At Tinder, we're inspi ...

  • Virtuo

    Local Marketing France

    il y a 1 semaine

    Virtuo Paris, France

    Since 2016, Virtuo is your car, but in your pocket (not parked on city streets). From Paris to many other European capitals, we're bringing all the freedom of driving without the burdens of owning a car for you, our cities & the planet. Our vision is a future with no personal car ...

  • PICTET

    Graduate - Market France

    il y a 1 semaine

    PICTET Paris, France

    **Your team**: · - This is a unique 24-month experience, where we offer you a permanent position along with a specific programme with rotations in different teams to build your expertise and professional skills. Through this programme you will assist with the activities of Pictet ...

  • Docebo

    Marketing Manager, France

    il y a 1 semaine

    Docebo Paris, France

    We're looking for a revenue-driven marketer to join as a Regional Marketing Manager for our France and Benelux region. This important role owns the pipeline performance of one of our strategic regions, crafting and executing marketing programs to drive demand. · You're digital sa ...

  • Trip Group

    Market Manager, France

    il y a 1 semaine

    Trip Group Paris, France

    **About Us** · We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfec ...

  • Storytel

    Marketing Manager at France

    il y a 1 semaine

    Storytel Paris e, France

    At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world's leading audiobook streaming services and we offer unlimited listening to consumers in 25+ markets. Our vision is to make the world a more empathetic place with great storie ...

  • AlignTech

    Marketing Manager France

    il y a 2 jours

    AlignTech Paris, France

    **Join a team that is changing millions of lives.** · Transforming smiles, changing lives. · At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the ort ...

  • Adevinta

    Mobility Marketing Manager France

    il y a 4 jours

    Adevinta Paris, France

    The right career for all · Created in 2006, is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same obj ...

  • smart Automobile

    Internship Marketing Smart France

    il y a 1 semaine

    smart Automobile Paris, France StageSHIP

    We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses. · Ever since smar ...

  • Tesla

    Market HR Lead France

    il y a 4 jours

    Tesla Paris, France

    What to Expect · The Market HR Lead will lead the HR Partnering and Advisory team and people strategy across market, working in close partnership with the Market Leader. You will be all about the details, best practices, knowing what good looks like and then raising the bar. The ...

  • Denodo Technologies

    Field Marketing Specialist France

    il y a 1 jour

    Denodo Technologies Paris, France

    Company Description · **Job Description**: · **The Opportunity** · You will have the ability to work cross-functionally with the demand generation, field marketing, product marketing and partner teams, working in a fast-paced environment managing multiple projects simultaneously ...

  • AWS EMEA SARL (France Branch)

    France Partner Marketing Manager

    il y a 4 jours

    AWS EMEA SARL (France Branch) Paris, France

    Passion for technology and an entrepreneurial spirit. · - Experience with developing partner-facing programs and communications · - Experience of working within the channel · - and partner community across multiple sales segments. · - Experience in managing multiple partners of v ...

  • October

    Marketing and Communication Manager France

    il y a 4 jours

    October Paris e, France

    **About October**: · With October Connect, October is now bringing its digital risk analysis expertise to financial institutions to help them better monitor their portfolio performance and enrich their own investment analysis. · Our team currently consists of 120+ people in Paris ...

  • Diesel

    Go to Market Coordinator France and Benelux

    il y a 1 semaine

    Diesel Paris, France

    **Go to Market Coordinator France and Benelux**: · Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual ...

  • Logitech Sales & Marketing

    B2b Marketing Manager Assistant, France

    il y a 1 semaine

    Logitech Sales & Marketing Paris, France

    **About the program**: · We have just launched a brand new Young Professionals Program here at Logitech. This program within our Global Commercial Organisation will allow you to grow your business and interpersonal skills, will provide access to career development opportunities w ...

  • Splunk

    Field Marketing Manager, Emea France

    il y a 4 jours

    Splunk Paris e, France

    **Field Marketing Manager, EMEA France** · Location: Paris · You want to work at a fun, growing company, where you can - truly - have an impact on the organization's success. Splunk is looking for a rockstar **Field** **Marketing** **Manager** to be a part of the EMEA France grow ...

  • Innocent France

    Trade Marketing Manager France

    il y a 4 jours

    Innocent France Paris, France

    Bonjour, · Nous sommes innocent. Nous faisons des petites boissons et nous avons de grands rêves. Notre mission consiste à aider les gens à vivre mieux et le plus longtemps possible, à soutenir les communautés qui ont besoin de nous, et à laisser les choses dans un meilleur état ...

  • Guerlain

    Responsable Trade Marketing France

    il y a 1 jour

    Guerlain Paris, France

    **Position**: · Au sein du Marché France, rattaché(e) à la Direction Marketing, votre principale mission sera de développer et mettre en œuvre la stratégie trade marketing de manière cross-canale afin d'assurer l'image de marque Guerlain tout en assurant la spécificité de chaque ...

  • Alibaba

    Cloud-marketing Manager-paris, France

    il y a 1 semaine

    Alibaba Paris, France

    **Basic Infomation** · Department: · Alibaba Group · Degree: · Bachelor · Work Experience: · 1 year · - 1. Event Planning and Execution Responsible for the planning and implementation of Alibaba Cloud's marketing events across various domains. Capable of devising targeted, strate ...