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Marketing Manager France - Villebon-sur-Yvette, France - Nilfisk Group
Description
Do you want to lead the Marketing strategy for France and make a lasting impact? Then join us as our new Marketing Manager
As Marketing Manager – France, you will have an essential role to strengthen Nilfisk' s leading position in France with a strategic focus on long term sustainable growth and service led pivot. You will drive the marketing strategy and lead the Marketing function, providing leadership to one direct report.
In addition to the overall responsibility for the marketing function in France you will focus your efforts on the direct channel working on a range of activities including account-based marketing supporting our direct sales team to meet commercial objectives.
You will report to the Director of Marketing, EMEA and have a critical role to:
- Lead and develop of the marketing function in France including setting objectives, tracking and follow-up on activities to continuously improve marketing performance and ROMI.
- Own the marketing plan and activity budget for France.
- Build brand awareness and lead generation strategies via direct sales channel focusing on customer acquisition and retention.
- Act as a strategic marketing partner to local strategic account team, drawing upon a broad marketing skill set to translate business objectives into account-based marketing strategies.
- Drive product launch excellence to secure impactful product launches in collaboration with Commercial Product Management function regionally and locally.
- Proactively work with local sales and service teams to secure and lead the implementation of marketing plans. This, in line with business priorities and with the goal of driving business growth on a basis of information and data sharing.
- Provide direction to optimize the indirect channel, building stronger collaborations with our dealer network to drive growth.
- Localize marketing materials produced by Global Marketing for France and develop marketing content as needed to ensure local market relevance.
- Coordinate events and trade shows in France, including planning from start to finish and ensuring that expected KPIs are met.
Your new team
You will belong to the EMEA Marketing Team, we are a team who collaborate predominately through digital tools located across the region. We are dedicated, we help each other, we are driven by supporting the sales organization to do an even better job tomorrow than today and we have fun while doing it.
You will furthermore develop a tight cooperation with all functions locally specifically sales and service. You will deliver a strong support to the Country Manager – France ensuring alignment on deliverables.
Why join us?
Nilfisk is a leading global provider of professional equipment and services. Joining Nilfisk, you will become part of a culture where you have the freedom to speak your mind and do what you do best We encourage all employees to challenge ideas and concepts so we can find the best solution possible.
At Nilfisk, we know that amazing people make amazing companies. We offer a great package to join our dynamic global environment within a prominent Scandinavian business. In addition to contributing in your role to our future business success, you will have ample opportunities for personal and professional growth and development. If you are ready for the challenge, we hope to hear from you
Passionate Marketeer with a great marketing toolbox
As you will be a people leader, we imagine that you have some experience working as a team leader, and that you have varied experience, across a range of marketing disciplines including ABM, events, PR, channel marketing and digital marketing channels.
As you will work with a range of stakeholders cross functionally and across geographies, we imagine that you have great stakeholder management skills, and that you are structured with good analytical skills.
It would be an advantage, if you have experience working with B2B marketing from an industrial company, and you must be fluent in English and French.
Interested?
If this sounds like your next career challenge, please apply today, as we will look at applications ongoingly.
Let's create a cleaner future together
Clean is changing. Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best. You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?
We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.
